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What to Tell the AI: Describing Your Business So It Builds a Good Website

The short version

The AI can only build around what you tell it. A good description names your business, says exactly what you offer and to whom, describes the tone and colours you like, and lists the pages you need. After the first version, the best requests are specific, one change at a time, and say what to keep.

On this page
  1. The description: five things to include
  2. A vague description, and a better one
  3. What gets refused
  4. Follow the build and correct it early
  5. After the first version: asking for changes
  6. Always check the facts
  7. Wrapping up

An AI website builder turns a few sentences into a whole website. That makes those few sentences the most important thing you write. A vague description gets a generic site; a specific one gets a site that already sounds like you.

This post is about what to say, first when you describe your business, and then when you ask for changes.

The description: five things to include

In your C Building website list, click Create website and pick Build a new website, or just type what you want. The description you write becomes the brief for your whole site. Include:

  1. Your name, exactly as customers know it.
  2. What you actually offer, in specifics. Not "a restaurant" but "a family-run noodle shop with six signature dishes and takeaway".
  3. Who it's for. Office workers at lunch, parents with young children, tourists, small companies.
  4. The feel you want, as tone and colour: warm and handmade, calm and clinical, bold and modern.
  5. The pages you need. Home, menu, about, services, location and hours, booking, contact.

A vague description, and a better one

Vague:

A nice website for my beauty salon.

Better:

A small hair and nail salon called [name] in [area], run by two stylists. Cuts, colouring, gel nails and bridal packages. Clients are mostly working women in their 20s to 40s who book in advance. Soft, elegant and friendly, with muted pink and cream. Pages: home, services with prices, our stylists, bridal packages, location and hours, and online booking.

The second one takes a minute longer to write and saves you an hour of changes.

What gets refused

Descriptions that ask the AI to copy a well-known brand's website exactly are refused. If you like another site's look, describe the style instead: "clean and minimal, lots of white space, one accent colour, large photos".

Follow the build and correct it early

Once you've answered a few questions or typed your description, the AI starts building the first draft right away in the new website's chat. You can follow each step there and ask for changes at any time; if it has misread something, say so early. Prefer to see a plan first? Ask the assistant in your account (小C) to build the site. It will outline the pages and the look, adjust them with you, and build when you say go.

After the first version: asking for changes

Once the site exists, you can keep asking the AI for changes in the chat. AI is charged in points by usage, at most 50 points a turn. The requests that work best are:

  • Specific. "Make the header background a warm cream" works better than "make it nicer".
  • Pointed at a place. Say which page and which section: "On the About page, the second paragraph..."
  • One change at a time, or a few closely related ones. You can check each result before the next.
  • Clear about what to keep. "Rewrite the services section in a friendlier tone, but keep all the prices and service names."

And don't ask the AI for what is faster to do yourself. Fixing a price, a typo or a photo is a click away. Your edits wait until you press Send, which uses only a little editing-environment time, far less than an AI turn. See what AI should do for you, and what you should do yourself.

Always check the facts

When the AI writes for a business it doesn't know personally, it may fill gaps with plausible sample details: an opening time, a price, a service. Read every page before you publish and correct anything that isn't true.

Wrapping up

Tell the AI what only you know: your name, your offer, your customers and your taste. Let it do the building. Then check the facts and keep shaping the site by chat or by click. If you need a starting point, website ideas for five kinds of small business has descriptions you can adapt.

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