What to Tell the AI: Describing Your Business So It Builds a Good Website

An AI website builder turns a few sentences into a whole website. That makes those few sentences the most important thing you write. A vague description gets a generic site; a specific one gets a site that already sounds like you.

This post is about what to say, first when you describe your business, and then when you ask for changes.

The description: five things to include

When you choose Build with AI on C Building, the description you write becomes the brief for your whole site. Include:

1. Your name, exactly as customers know it.
2. What you actually offer, in specifics. Not "a restaurant" but "a family-run noodle shop with six signature dishes and takeaway".
3. Who it's for. Office workers at lunch, parents with young children, tourists, small companies.
4. The feel you want, as tone and colour: warm and handmade, calm and clinical, bold and modern.
5. The pages you need. Home, menu, about, services, location and hours, booking, contact.

A vague description, and a better one

Vague:

A nice website for my beauty salon.

Better:

A small hair and nail salon called [name] in [area], run by two stylists. Cuts, colouring, gel nails and bridal packages. Clients are mostly working women in their 20s to 40s who book in advance. Soft, elegant and friendly, with muted pink and cream. Pages: home, services with prices, our stylists, bridal packages, location and hours, and online booking.

The second one takes a minute longer to write and saves you an hour of changes.

What gets refused

Descriptions that ask the AI to copy a well-known brand's website exactly are refused. If you like another site's look, describe the style instead: "clean and minimal, lots of white space, one accent colour, large photos".

Check the plan it gives back

Before building, C Building shows you a website plan: the site's name, a summary, the visual direction and the pages. It is the AI's reading of your description. If anything is off, correct it there. Changing a sentence in a plan is much faster than changing a finished site.

After the first version: asking for changes

Once the site exists, you can keep asking the AI for changes in the chat. Each round counts as one AI edit. The requests that work best are:

• Specific. "Make the header background a warm cream" works better than "make it nicer".
• Pointed at a place. Say which page and which section: "On the About page, the second paragraph..."
• One change at a time, or a few closely related ones. You can check each result before the next.
• Clear about what to keep. "Rewrite the services section in a friendlier tone, but keep all the prices and service names."

And don't ask the AI for what is faster to do yourself. Fixing a price, a typo or a photo is a click away, and it doesn't use AI edits. See what AI should do for you, and what you should do yourself.

Always check the facts

When the AI writes for a business it doesn't know personally, it may fill gaps with plausible sample details: an opening time, a price, a service. Read every page before you publish and correct anything that isn't true.

Wrapping up

Tell the AI what only you know: your name, your offer, your customers and your taste. Let it do the building. Then check the facts and keep shaping the site by chat or by click. If you need a starting point, website ideas for five kinds of small business has descriptions you can adapt.