Wix Review 2026: Pros, Cons, Pricing and What to Know Before You Start

Wix is one of the best-known website builders in the world, and often the first name people think of. It has a lot of features, a lot of templates, a free plan and an AI website builder. Whether it suits you depends on what you care about.

This review covers Wix's 2026 pricing, strengths and weaknesses, based on Wix's own website and help center, checked on September 29, 2026.

A note up front: this review is written by C Building, which is also a website builder. We stick to facts you can check on Wix's own pages and list both the pros and the cons.

Wix at a glance

How much does Wix cost in 2026?

On Wix's plans page, per month, billed yearly, taxes excluded:

• Every paid plan connects your own domain, removes Wix branding and includes a free domain for the first year (a new domain registered through Wix; it can't be used to renew a domain you already own).
• Prices vary by location: the plans page notes that prices and currency depend on where you are and that USD prices are shown for reference. We saw lower prices on Wix's Chinese-language plans page. Check the amount at checkout.
• Free plan: $0, no credit card, on a wixsite.com address with a Wix banner ad at the top; you can't connect your own domain.

What Wix does well

1. Lots of templates

Wix says it has over 900 free, customizable templates, and its drag-and-drop editor lets you adjust elements freely on the page.

2. Plenty of built-in features

Bookings, online stores and other business tools are built in, so you don't hunt for plugins; Core and above can accept payments.

3. An AI website builder

The Wix AI website builder generates a full site from a chat about your business, and you then move between the Aria AI agent and the drag-and-drop editor. Wix Harmony, the new AI editor that combines prompting with visual editing, launched in English in January 2026.

4. A free plan and a free first-year domain

You can build for free, and every annual paid plan includes a domain for the first year.

What to watch out for

1. You can't switch templates

According to Wix's help center, a site that has already been created can't be switched to a different template. To change the design, you create a new site, move the content across, and transfer the plan and domain.

2. You can't take the site elsewhere

Wix's help center says Wix sites must run on Wix's servers and can't be exported to other hosting. The content is still yours, but changing platform means rebuilding the site.

3. The cheapest plan can't take payments

Light can't accept payments or run a store; that starts at Core. Wix's own payment service, Wix Payments, is available only in selected countries; elsewhere you use another provider such as PayPal.

4. Aria works in the desktop view only

Wix's help center notes that Aria, the AI agent, is currently available only when editing the desktop view of your site (help article).

Who Wix suits

A good fit if you:

• enjoy designing and want a lot of layout freedom
• need built-in business tools such as bookings or an online store
• are happy to stay on one platform for the long term

Less of a fit if you:

• might switch platforms later and want a site you can take with you
• want to change your site's whole look later without rebuilding it
• want AI to build the site and would rather make changes by asking the AI or clicking the page than by working in a drag-and-drop editor

Alternatives to Wix

If those drawbacks are the ones you care about:

• C Building: the AI plans the pages and builds the whole site; afterwards you tell the AI what to change or click the page and edit it. You can start from an existing site's address. See C Building vs Wix.
• Squarespace: polished templates, from $19 a month billed yearly.
• Shopify: if selling online is the main job.

All seven options, with prices, are in Wix alternatives.

Frequently asked questions

Is Wix free?

Wix has a free plan with no credit card, but the site is on a wixsite.com address, shows a Wix banner ad and can't use your own domain. A custom domain needs a paid plan, from $17 a month billed yearly on the English plans page.

Can I change my Wix template later?

No. Wix's help center says a created site can't be switched to another template; you build a new site and move the content across.

Can I move my Wix site to another platform?

Not as a whole site. Wix sites must run on Wix's servers. To switch, you rebuild the site on the new platform; your text and photos are yours to move.

Can I sell online with Wix?

Yes, on Core and above. Wix Payments is available in selected countries, and other providers such as PayPal are supported elsewhere.

The bottom line

Wix is one of the most complete website builders, with lots of templates, AI tools and built-in business features. Before you commit, decide whether you can live with not switching templates and not taking the site elsewhere. If you can, Wix is a strong choice; if you would rather have the AI build the site and then make simple edits yourself, compare a few alternatives first.

To compare what an AI-built site looks like for your business, start on C Building's free plan, with no credit card.

Wix prices and features checked on September 29, 2026 on Wix's website and help center. Prices exclude tax and vary by location; check the checkout page before you buy.