How to Build a Studio Website: Pages and Booking for Nail and Hair Salons, Photographers and Yoga Studios

Nail and hair salons, lash studios, photographers, yoga and pilates studios, massage therapists, tattoo artists: these businesses have two things in common. Customers decide based on your work and on you, and almost everything is by appointment. So a studio website has a clear job: show your work, make prices clear, earn trust, and get people booked.

Plenty of studios run on Instagram and direct messages alone, and do fine. But once you're answering "where's your price list?", "how do I book?" and "is there parking?" over and over, it's time for a website.

Isn't Instagram enough?

Instagram brings in new people; the website explains everything and gets them booked. Link the two together.

Which pages does a studio website need?

What each kind of studio should emphasize

Nail, lash and hair salons

• The portfolio does the selling: group it by style (French, ombré, hand-painted) so customers can point to the one they want.
• Spell out add-on prices: removal, extensions and styling extras stated up front mean fewer surprises at the chair.
• Name the styles you're known for: phrases like "Japanese gel art" or "lived-in color" are also what people search for.

Photographers

• Split the portfolio by shoot type: weddings, families, products, headshots.
• Be specific about packages: hours of shooting, number of delivered and retouched images, turnaround time, whether styling is included.
• Show the process: from enquiry and deposit to shoot day and delivery, so first-time clients feel at ease.

Yoga, pilates and dance studios

• The class schedule is what people look for most: list the weekly timetable clearly and update it whenever it changes.
• Introduce every teacher: students often follow a teacher.
• Spell out the beginner offer: intro class price, what to bring, and whether it suits complete beginners.

Massage, wellness and tattoo studios

• Photos of the space matter: a clean, private room reassures first-time clients.
• Be clear about precautions: age limits and aftercare for tattoos, contraindications for massage.

Taking bookings: three approaches

Some common scheduling tools (checked September 29, 2026):

If you build your site on C Building, you can ask the AI to add a booking-request form: customers enter the service and preferred date and time, the request lands in your form inbox, and you get an email, then confirm by message or phone. Note that this collects requests; it isn't a calendar where customers pick an open slot. If you're busy and want customers to book themselves, use a scheduling tool and link to it from your site.

Six things every booking policy should cover

1. How to book: messages, the form, or a scheduling tool?
2. Deposits: whether you take one, how much, how to pay, and when it's refundable.
3. Lateness: how late someone can be before the service is shortened or cancelled.
4. Cancelling and rescheduling: how many days' notice for a free change.
5. How to prepare: don't remove gel at home before a nail appointment; what to wear to yoga.
6. Payment methods: cash, card, bank transfer, mobile wallets.

Writing these on your site is clearer than explaining them in every DM, and avoids misunderstandings.

Tips for portfolio photos

• Keep the light consistent: shoot in the same spot with the same light, and the portfolio looks professional.
• Get permission: if a client's face or distinguishing features are visible, ask before posting.
• Update regularly: add a few new pieces each month so the site looks active.
• Describe photos clearly: a caption like "French ombré nails, nude pink" helps search engines understand the image.

Building a studio website with an AI website builder

On C Building:

1. Describe your studio: for example, "a one-chair nail studio in Brooklyn, known for Japanese gel art and hand-painted designs, clients mostly 25–35-year-old professionals, minimal style in warm neutrals".
2. The AI builds a first version: it plans the pages from your description and builds the complete site, with layout and copy, in a few minutes.
3. Add your real work and prices: upload your portfolio photos and replace the prices with yours. Tell the AI "split the price list into solid color, nail art and removal", or click on the page and type.
4. Add how to book: ask the AI to add a booking-request form, or a link to your scheduling tool.
5. Preview on a phone and publish, then add the link to your Instagram bio and Google Business Profile.

Frequently asked questions

Does a studio website need an online booking system?

Not necessarily. With modest volume, messages plus a clear booking policy on your site work well; a request form collects all the details at once; if you're busy and want clients to choose their own slot, use a scheduling tool.

How many photos should a portfolio have?

Six to twelve of your best pieces per category is enough. Quality and a consistent style matter more than quantity, and keep it updated.

Should I publish my prices?

Yes, or at least ranges and add-on costs. Price is often the first question people ask, so publishing it saves time and brings in clients who are a good fit.

Can my website take deposits?

C Building currently has no online payments. A common approach is to state the deposit policy on the site and take the deposit when you confirm the booking; if you want to collect deposits online, use a scheduling tool that takes payments, such as Square Appointments.

How much does a studio website cost?

With an AI website builder, about $250–$265 in the first year including a .com domain (C Building Basic billed yearly, plus the domain). A freelancer typically charges $2,000–$8,000. See how much it costs to build a website with AI.

The bottom line

A studio website is simple at heart: great photos of your work, a clear price list, a trustworthy introduction and an easy way to book. Get your portfolio and prices in order, then choose a tool you can update anytime, so the site grows along with your work.

To see what an AI-built website looks like for your studio, start on C Building's free plan, with no credit card.

Prices checked on September 29, 2026 on Google, Calendly, Acuity, Square and SimplyBook.me. Prices change often; check each provider's current pricing.